meet our experienced team

We love what we do and genuinely enjoy matching the right talent with the right brand. Our approach is to work closely with our clients and really get to know and understand their business and culture. We aim to become an extension of your HR and management team! This puts us in a good position to be able to identify someone who will fit seamlessly into your business and hit the ground running. If you have a fashion, retail or marketing role that you need help to fill, get in touch today, we would love to have a chat about how we can help find you a gem!

Rachel Smart- Managing Director   Check LinkedIn profile here

Rachel Smart- Managing Director

Check LinkedIn profile here

Managing director- RACHEL SMART

Managing director, Rachel (Wilson) Smart, spent eight years working in various executive retail management roles across New Zealand and Australia, and also worked as an executive retail recruiter. With that national management and recruiting experience behind her, she is able to relate with retailers and help to advise or consult on constructing the role if needed. Additionally, she is able to help coach, guide or mentor her candidates with their career choices. 

Leading a rather diverse career, Rachel also has six years in the media industry behind her and is also the co-founder of a social media & influencer marketing agency, The Social Project. This positions her in the midst of the marketing world and she is well connected to marketing managers, graphic designers, photographers, stylists, brand managers and illustrators.

In her spare time, you will find Rachel surfing or skiing with her husband Paddy, at a yoga class or walking her wee beagle Pedro!


Bailey Mark - Executive Consultant   Check LinkedIn profile here

Bailey Mark - Executive Consultant

Check LinkedIn profile here

Executive Consultant - Bailey Mark

Bailey joins Frame Retail as an Executive Consultant, bringing with her many years of experience in senior fashion, wholesale and marketing roles within New Zealand and Internationally. After graduating with a bachelor of commerce specialising in marketing and business, Bailey spent some time as a fashion buyer before heading to London to broaden her horizons. During her time overseas, she worked in global wholesale and ecommerce for brands Miss Selfridge (Arcadia Group) and River Island. Upon returning home to New Zealand, she worked in Business Development for NZME and as the Marketing and E-Commerce Manager for well-known fashion label Moochi. 

Bailey is familiar with working in both large international teams and small, boutique offices. She understands that having the right team around you is the key to achieving company goals and is very well connected, with a good eye for spotting talent. Bailey has extensive knowledge of the marketing and digital landscape and combines this with the determination to source and build a large network of high caliber talent. 

In her downtime, she’s a keen foodie and can often be spotted at local cafes indulging in a good flat white. She loves being active and taking her schnauzer Chico for big walks on the beach!