H&M recycled clothing: We love this sustainable initiative by the retail giant!

Here at Frame Retail, we are passionate about sustainability in the fashion industry. It’s important to us to work with brands who are ethical, sustainable and lead the way forward for the future.

We love that global retail giant, H&M have a clothes recycling initiative! They believe, as we do, that it’s senseless that so much clothes and discarded textiles end up in landfills. So far, since launching their project they’ve collected more than 17,771 tonnes of textiles — the equivalent of 89 million T-shirts.

If you have old clothes (from any brand) that you want to recycle, you’re able to drop them into any H&M store - nationwide! When you drop off your unwanted textiles in a H&M store (just ask for the garment-collecting box, often located next to the cash desks), you’ll get rewarded with a voucher. 

To read the full story behind the H&M initiative, click here