Building your personal brand

Whether you are an executive candidate or you are a junior just starting out, building your personal brand is important in today’s employment landscape. As the market becomes more and more competitive, companies have begun to look beyond the resume and take into consideration a candidates overall culture fit for the organisation.

There are several ways that you can broaden your profile and build your personal brand. Here are a few ideas!


Expanding your network of industry contacts is essential to building your personal brand. Whether it be via networking events or through LinkedIn, growing your connections in the industry will present you with new career opportunities when you least expect it.

Social media

Consider what channels you are using on social media. Whether it’s a private Instagram page or a public LinkedIn page, what you publish will help to shape your personal brand. Utilising LinkedIn as a business tool is a great way to connect with Industry individuals. Posting articles and sharing projects that you are personally working on will align you with the network you want to be part of and the direction you want your career to move towards long-term.

Career moves

Making a decision to leave a job for a new opportunity should not be taken lightly. Looking ahead to the future, you want to ensure that your career history demonstrates longevity and commitment to tenure. It is important to identify where you ultimately want your career to go, and then establish the roles you need to gain experience in to get there. Avoid changing jobs every 12 or 18 months, and dedicate yourself to gaining the skills and knowledge you need to progress your career.

Finally, it always helps to establish a rapport with a trusted recruitment consultant. Recruiters have their finger on the pulse when it comes to upcoming opportunities and you can discuss these with them in a confidential way without the market knowing that you are considering a career move.

insightsRachel Wilson